Radiohead announces that they will release their new album, In Rainbows, exclusively as a DRM-free MP3 download from inrainbows.com on October 10, 2007. Besides NOT distributing promotional copies, they are giving the consumer the ability to pay whatever they want for the downloads, including FREE.
This is a very interesting move on Radiohead’s part. The recording industry has long been struggling with reality of IF/WHY/HOW to update their business model. The book Wikinomics says “Smart companies are encouraging, rather than fighting, the heaving growth of massive online communities…” The record industry can still thrive, it just needs to adapt and modify its business model to embrace the social evolutionary embrace of technology.
There will be no advances, promotional copies, digital streams, media sites, etc. of RADIOHEAD’s In Rainbows.
Everyone in the world will be getting the music at the same time: Oct. 10. That includes us. We don’t have anything to play anyone in the nine days until the record is available. Everyone at nasty has put his or her order in and just to clarify: you are not being asked to pay for a promo (as some have inquired). you can pay nothing or as much or as little as you want.
There will be no promotional copies of the discbox either, as each discbox is being made to order. Sorry.