Caveman’s Crib * Geico’s Evolution

September 1, 2007

Have you seen the Geico Caveman’s Crib site? It allows the user to explore the private rooms of a modern day caveman bachelor pad. This non-linear exploration includes multiple rooms, media devices, and other flash stickiness. They have even managed to incorporate the iPhone right on time. I love the way it was produced. It utilizes interactive multimedia and includes awesome video and graphics.

This virtual landing pad is at the tail end of successfully produced viral TV commercials, which easily found their way to YouTube and is part of the gradual shift from TV programming to an demand everything. Who cares what Geico sells…I wouldn’t be shocked if this story evolves to be an actual web series, or even movie. Daniel Baldwin has my vote for lead or supporting character.