Check out this Podtech video of Ben Elowitz, CEO of WetPaint, discussing the origin of the name, as well as the idea of wetpaint being a community platform.
I have used this tool so far for a number of team collaborative projects and I must say it is very, very, very slick and easy to use, which helps to organize projects and motivate contribution.
In my ideal world I would love to see a single combo system of blog, vlog, wiki and social network. Corporations in particular would extremely benefit from a single solution. Both Wetpaint and Ning are halfway there. Maybe the two should do lunch.
On a related note, check out Brent Schlenker’s thoughts on the potential corporate “shoot from the hip” misalignment of web 2.0 tools. He says…
If your company has an enterprise wiki loaded up and ready to go…USE IT!!! Training/learning depts should be leveraging the technology, NOT creating it and maintaining it themselves (at least in most situations). Same goes for a blogging engine. If your company has an internal blogging system ALREADY for new employees don’t give them another one to access and use JUST for your silly little training program. USE the one that’s already provided!!!
By the way if you have not already, you should really check out Brent’s podcasts. He uses a casual and informal delivery to elaborate on his blog posts and he usually packs in a bunch of useful information, so take notes.